The “X half” is a compact digital camera that uses a 3:4 aspect ratio, different from the 3:2,4:3 and 16:9 aspect ratios commonly used in many digital cameras, enabling the capture of still images and videos in a vertical composition. Equipped with a vertical optical viewfinder and LCD monitor optimized for vertical composition photography, the camera also features the “2in1*4” function, which enables the combination of two vertically composed photos into a single image, allowing for the creation of story-driven works that fully utilize the vertical aspect ratio. Furthermore, it includes “Film Simulation” which allows users to enjoy various color tone expressions as if they were changing photographic films, and “Grain Effect*5” which reproduces the unique graininess of film photos. Additionally, new shooting filters such as “LIGHT LEAK*6” and “HALATION*7” have been adopted, enabling diverse shooting expressions tailored to subjects and scenes. Furthermore, the “Film Camera Mode” revived the shooting experience of a film camera. In this mode, shooting is possible using only the optical viewfinder without the LCD monitor. After each shot, the Frame Advance Lever is operated to proceed to the next shot. The operation feels similar to advancing the film in a film camera. The images can only be viewed after the specified number of shots have been taken, adding an element of excitement and anticipation for the captured images.
“X half” is designed with a focus on lightness and product design, featuring a compact 240g body that evokes the charm of a classic film camera. It can be carried anywhere and used anytime for casual shooting. Additionally, the dedicated “X half*8” app allows the transfer of still images and videos to a smartphone, viewing captured images in gallery and album format, and printing them using the smartphone printer instax™ Link series*9, greatly expanding the ways to enjoy and express creative work.
The “X half” is a compact camera that digitally recreates and evolves the analog photographic expression and shooting experience unique to half-frame cameras, condensing the joy of photography into one device.
